I’m a Vienna-based Producer and Director currently relocating to Berlin.
For commercial and advertising projects, I bring structure, budget discipline and client management to the table — having delivered successful campaigns for brands like Raiffeisen Bank, Bitpanda, Erste Bank and the Austrian government.
On the documentary and branded content side, I step into the director’s chair for TV stations and commercial clients. I’m drawn to stories that need both a sharp eye and a human touch. My Austrian-Iranian background shapes how I approach stories and the people in them.
Experience
Director & Producer at Freelance
08/2021 Vienna, Austria
Production of commercial film and branded content projects for agencies and direct clients — with budget responsibility up to €150,000, crew management, casting and shoot planning. Additionally directing documentary and branded content formats for TV stations and commercial clients. Clients include: ORF, Erste Bank, Bitpanda, Strabag, Austrian Federal Railways, Raiffeisen Bank International.
Head of Social Media at Kabinett des Gesundheitsministers Rudi Anschober
11/2020 – 07/2021 Vienna, Austria
Responsible for the social media communications of the Austrian Minister of Health during the COVID-19 pandemic. Development and implementation of communication strategies, editorial work and production of text, video and photo content for crisis communications.
Creative Producer at MXR Productions
03/2019 – 07/2020 Vienna, Austria
Creative development of briefings and concepts alongside full production management of commercial film and content projects. From first idea to final cut — including budget responsibility, editorial research, crew management, casting and shoot planning.
Creative Producer at Knock Knock
04/2018 London, UK
Creative and organisational lead on corporate film and branded content projects for the British market. Budget planning, shoot coordination, client and agency management.
Creative Producer & Junior Account Manager at Factory Media
04/2016 – 03/2018 London, UK
Production and account management for film and photo projects in the action sports and lifestyle sector — including work for Nike Skateboarding.
Editor-in-Chief at SnowboarderMBM
11/2015 – 03/2016 Munich, Germany
Head of the online editorial team of the German snowboard magazine.
German Editor at Onboard European Snowboard Magazine
05/2014 – 03/2016 Munich, Germany
Editorial reporting, interviews and content production for Europe's leading snowboard magazine.
Freelance Online Editor at VICE Magazine Alps
12/2011 – 12/2013 Vienna, Austria
Event Intern at Austrian Cultural Forum
07/2013 – 09/2013 Berlin, Germany
Editorial Intern at TimeOut Magazine
08/2011 – 09/2011 Beirut, Lebanon
Clients
Education
Bachelor’s Degree – International Development at University of Vienna
2008 – 2013 Vienna